Salon wholesale for Vieso and Malina
Prices show when you sign in. Yes, really.Vieso and Malina,
at salon pricing.
Two professional lines for licensed salons, shipped fast anywhere in the US. Browse all you want. Prices, stock, and ordering unlock when you sign in, because your clients do not need to know what you pay.
The short version
We carry two lines, not two hundred. We ship fast anywhere in the US. And when you email us, a person replies. Not a ticket number.
Vieso / Valensole, Provence
Every Vieso item is fifty percent of list for salons. Sign in and we show you both numbers side by side, so you can check our math.
Vieso.
Eight ranges. Eight plants. One very committed French biologist.
Founded in Valensole, in the south of France, in 1974, by a biologist who took plants very seriously. Shampoos, conditioners, masks, scalp treatments, and styling, all built on essential oils and plant extracts, none of it tested on animals. Pick the hair. Get the plant.
Malina / São Paulo, Brazil
Malina.
Salon only
Smooth, without the fumes.
A Brazilian smoothing system made in São Paulo. No formaldehyde, and nothing that turns into formaldehyde the moment an iron touches it. No animal keratin either; plant proteins do the work, with tourmaline in every formula. Sold to licensed salons, applied by licensed stylists, and not available anywhere your clients can click.
Fume-free · No formaldehyde · 100% vegan · Cruelty-free · Tourmaline-infused · Plant-based proteins

The service
One & Done.
Up to three levels of curl reduction. Up to five months of smooth. One appointment.
Glyoxylic acid and plant proteins do what keratin used to, minus the animal keratin and minus the fumes. Tourmaline balances pH, kills static, and seals the cuticle. Color the same day, wash the same day, no downtime. The name is not a metaphor.
- Active
- Glyoxylic acid
- pH
- 1.0 – 1.5
- Formaldehyde
- None
- Downtime
- None
- Sizes
- 250 ml · 1 L
Home care / How three months becomes five
The home care line is not upsell filler. It is how a One & Done result stretches from the three-month average toward five. Sell it now, and month three still looks like month one.
Also stocked: Titanium Elite and Titanium Nova straightening irons. Malina formulas contain hydrolyzed wheat protein and are not gluten-free. We would rather tell you than have you find out.
Ordering
Howitworks
Browse all you like without an account. Anything with a dollar sign needs one. Already buy from withoutbeauty.com? Same sign-in. We are not going to make you remember two.
Apply.
Business name, contact, address, and your salon or cosmetology license number. That last one is not optional; it is the entire point. Approval is automatic, so you can order the same day you apply.
Sign in.
Prices, stock, cart, and checkout unlock once you are signed in. Vieso shows the list price, your price, and the margin between them, all three side by side. Malina is priced wholesale to begin with, so there is only one number to look at.
Vieso / VIESO-HON-SH-400
Honey Nourish Shampoo · 400 ml
- List
- Your price
- Margin
- Stock
- In stock
Order.
Shop by line, or use quick order to type quantities next to SKUs, the way you already order. Stock levels show before you order, shipping is fast anywhere in the US, and checkout finishes on withoutbeauty.com. Same company, different door.
Quick orderEnter quantitiesVIESO-HON-SH-400400 mlIn stock0VS07-6500 gIn stock0VS10-2800 mlIn stock0MALINA-OND-250250 mlIn stock0MALINA-MIN-MASK-500500 mlIn stock0MALINA-HMP-100100 mlIn stock0Prices and totals appear once you sign in. The steppers work now, if you want to try them.
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The name
The name is a list of what we leave out.
Fumes.
Malina has no formaldehyde and nothing that releases it when heated. A stylist can do the service all day with the iron on and still smell like a person at the end of it.
Animal keratin.
Plant proteins do the work in every Malina formula. One hundred percent vegan and cruelty-free, which the animals appreciate.
Animal testing.
Vieso is built on essential oils and plant extracts and does not test on animals. Neither does Malina. The only people trying it are your clients, and they booked on purpose.
Public prices.
Wholesale is for licensed salons. Prices show once you sign in and nowhere else, so nobody Googles what you paid.
Waiting.
Fast shipping anywhere in the US. Stock levels show before you order, so "backordered" is a word you read here, not one you discover later.
The runaround.
Orders, stock questions, or an account that will not sign in: email hello@withoutbeauty.com and a person replies. Not a bot pretending to be a person. A person.
Salon accounts
MakeroomforWITHOUT
Salon accounts are for licensed salons, barbershops, and independent stylists. Bring your license number. Approval is automatic, and you can order the same day. Questions first? A person will answer at hello@withoutbeauty.com








